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Finding Unicorn Customers

Updated: Aug 28, 2019

Posted on August 9, 2019 by dragonspitapothecary

Unicorns are magical beings. They are beautiful and mystical. You know when you’ve found one and you’ll never forget that experience. You must believe with all your heart they exist in order to have the strength and endurance to go on a quest to find them because they are not easily found. Once you find a true unicorn however you know there must be more of them out there somewhere and so you quest continues!

Unicorn Customers are also beautiful, mystical, graceful and magical. They are the people who purchase your products, send you referrals and are consistent advocates of what you have brought into their lives. Ah, yes the magical Unicorn Customer does exist and they are incredibly beneficial to a small business depending on regular consistent customer purchases month over month.

Do you know a Unicorn when you find one?

What a Unicorn Really Looks Like

Unicorn Customers are hidden gems among us every day. They may at first be shy and resistant but once you show them in your own special messaging all that you have to offer they eagerly follow and provide the secret passageway to where other Unicorn Customers like them like to hang out.

When you first start out trying to find Unicorn Customers many of us don’t know what to look for, where to search or even what makes up a Unicorn. After a while of trying different spots and asking all we know we can even give up hope they exist! The true spirit though knows better and continues their search long and far for these wonderful beings.

Unicorn Customers are drawn first from our detailed description of what we imagine a Unicorn to look like. Like an artist we craft this detailed drawing of all the details we can recall about who they are and what makes them a Unicorn.

What they look like

What their comfortable habitat looks like

What they like to eat, including their favorite dessert and beverage

Their favorite type of books to read

What type of car they drive

Where they go on vacation

What type of clothes they like

Where they shop for groceries

What they watch on TV

What movies attract them

What they like to do with their friends when they get together

Do they have children

Do they like cats or dogs

How they like to workout

What type of profession they have

Where they went to school or if they’re still going

What they are interested in on social media

What catches their attention

What’s important to them socially, politically and culturally

How they release stress

Unicorns in Disguise

Even though they are Unicorns, many are not easily recognized because they are covered by a pain point that needs to be fixed first. Once resolved, their natural beauty radiates and they become full fledged Unic