The IPA of Your Business

Posted on August 20, 2019 by dragonspitapothecary

If you think an IPA of your small business is what you see below then that may be why you’re not seeing much ROI on your small business. Read on to help get that corrected so that after you have a strong IPA in your small business you can enjoy one in a glass at the end of the day.

How do you measure a day’s success? Did you crush your goals? Did you make a sale? The things we do that equate to us calling a day successful in our small business matter. These actions both small and large all generate results in the form of sales volume, new leads and staying open another day. For a small business, especially a new business, measuring each day’s success sometimes means measuring it by the hour or half day.

To have a chance at calling today in your small business a success you have to start with some strong and consistent Income Producing Activities (IPAs). It takes a lot of discipline to be in business for yourself, especially a small business that is based on a direct marketing company. Every detail, decision and result is on us. It’s super easy to get distracted on things like scrolling social media, getting lost in group discussions, organizing our supplies, taking inventory of what we have on hand and being ready. These activities however are not going to make us money. IPAs are the direct actions you can take to generate sales. This includes things like contacting a customer who hasn’t ordered in a while, scheduling a class to teach and of course helping a new customer get their first order in.

If you want to be in a small business you need to know what IPAs are necessary and vital for your business to stay open. You also need to know how to do those activities consistently and with full focus. Here are some lesser known IPAs to consider:

Social Media Posting

Social media can easily, way too easily become a mindless scrolling, liking and commenting time waster. It can also depending on how it’s done not actually be a IPA. If you have a social media strategy in your small business you need to be focused, stay on task and know exactly what you are doing, when you are doing it and why you are doing it when it comes to social media being considered an IPA.