This is part 2 of a 3 part series post.
Building online has made direct sales much easier and more profitable for many of us. We are no longer limited by where we live or who we know when it comes to selling our products. This has been a tremendous game changer when it comes to changing the way direct sales is done. While the medium in which we reach customers has changed a lot of the process still remains the same. People are still concerned with value, quality and having someone they trust to provide service and support when they need it. Understanding your customer and how they shop is key to being successful in the online space.
3 Things Not to do Online for Your Business
Posting about your business on your personal page is a huge no. Keep your business separate on it’s own pages and profiles. This allows you keep personal opinions, political views and funny things that don’t align to your business away from your social media presence.
Don’t be fake. There is nothing worse than finding someone you thought you liked and started following them only to learn they are not who they seem. Be upfront about your business with a clear about you description and inclusion of why this business is important to you.
Don’t mislead people.Don’t randomly tag and include people in groups just for your business. Your friends and family may not want to buy from you. Before you add anyone to your social media groups ask if they are interested. When you automatically add all your friends to your group message or Facebook community you run a high risk of many leaving without a word.
3 Great Ways to Have an Online Presence for Your Business
Social media is highly sight driven. People are looking for eye catching pictures, cute sayings, funny memes and entertainment. You need to spend some time finding graphics that align to your business and representative of your look and feel that you want to establish. Is it warm and welcoming or colorful and loud? These decisions will align to what appeals to your desired customer and be able to draw them in to your content.
When you use graphics from the internet be sure to ask permission or make the purchase to use those from the artist or photographer. There are tons of free graphics available and there are also tons of ones you can purchase. Always use a high quality graphic that is not watermarked.
If you want to create your own graphics, be sure that it is well lit or use an app that can modify the photo to lighten it. Dark photos are often scrolled past because they are seen as sad or non-engaging. You want to draw people in and make them feel welcomed and upbeat.
Social Media Profiles
Continuing on graphics your social media profile needs appealing graphics that catch your customer’s attention and make you memorable to them. This is your first impression and you want to make it count. By the way you have less than 3 seconds to make that happen so no pressure.
Your header graphic, profile picture and other graphics on your business page need to align with your business messaging. Make sure your colors, graphics and content in these sections are representative of how you want your business seen by your desired customer.
There is a growing trend of using a personal picture on your profile. The trend has swung many times between a personal picture and a logo or business name. Choose what is right for your business and know that it is ok to change as your business need changes.
Platforms like Twitter and Instagram love graphics that are self-explanatory and require little words to explain your message. Infograms are ideal in these platforms because they provide a flow of information in a short visually pleasing graphic.
If you have a small story to share or are demonstrating how a problem can be impacting someone’s life and what the possible solutions are then an Infogram can be helpful. The best Infograms are 3 – 6 steps and offer a quick visual representation of the steps or flow of the scenario. You can create Infograms using standard tools like PowerPoint and Visio or online tools like Creative, Canva and Adobe.
Interested in more?
Check out my Customer Avatar Worksheet and Choose Your Path sets that contain the tools and templates you need to have a successful direct sales business in natural health at dragonspitapothecary.com . These sets combined with the beautiful pure products at doTERRA mean you have a direct sales business that can flourish and be truly one of a kind. Click here to join me!