The Death of the Direct Sales Party

Posted on September 23, 2019 by dragonspitapothecary

In many direct sales training there is a large topic about hosting a party or teaching a class. The more classes you have on your calendar the more momentum you can have in your business. This is the traditional way direct sales success was known to occur. The more people you presented this information to the more likely you would see positive sales volume. Securing future hosts from your current class was the best way to keep this cycle going. This continues to be one of the most foundational ways new direct sales people are taught to start their business but unfortunately as many will tell you it is simply not as easy as it sounds and is the number one reason people quit their business.

These days it’s very difficult to get people to attend a class in person or even online. There have been many tactics used to draw people to a class by calling them parties, giving the message that it was a no pressure presentation, having “fun” games, offering incentives and prizes and so on. Sometimes these tactics are fruitful and you secure a group to attend but most of the time after inviting everyone you know you see less than 5 people actually show up. It’s so frustrating after spending a lot of time preparing, working with your host and gearing up for that class. For me inviting 20 to 30 people and seeing less than 5 show up was just not a solid return of my time and effort or a stellar formula for success.

If you’re an introvert or someone who does not enjoy presenting to a group this can also be extremely stressful to you and not at all fun. Let’s face it not all of us are natural born teachers that enjoy public speaking and demonstrating to a group. This was after all a dream business where you were supposed to be having some fun right? If you don’t enjoy doing those things how are you having fun?

The Party is Over

Unless your direct marketing company is new and has some innovative product that doesn’t exist or isn’t widely known the interest and attendance to learn about it is probably going to be low. At this point, the majority of people know what an essential oil is at least in general and they have been to or heard about a basic natural health class. They’ve seen and experienced these presentations and know in the end they will be asked to open their wallets and purchase your oils. The gig is up.