Natural Health: What is Old is New Again

Eating strawberries is cool … again.

That makes me happy but then I always thought strawberries were awesome.

A college course I took in marketing one time gave me a 1-liner that has stuck with me for many years. “There are no coincidences in marketing. Everything is intentional.”

That message comes to me when I see product ads and walk around stores these days seeing all the “new” natural products. There is such a purposeful use of words like simple, organic, fresh and natural used in ads and on the labels of these types of products. Even the way they are presented and spoken of are well-thought out and very smooth. It is done in a way to invoke feelings of health, well-being and even happiness that can be captured and bottled like the sun itself.

We often fall for it too. That hope in a bottle. If it has that kind of promise to make us feel better, lose weight, have energy, sleep well, and it comes in a non-animal cruelty packaged label we buy it. This type of marketing and packaging off too helps us overcome cost objections because it appeals to our sense of environmental consciousness and helps us out too.

If we move past the labeling, messaging and packaging though is the product actually any good? Will it actually deliver on those results for our own health or that of the environment?

What is a Natural Product?

Natural products can mean a variety of things depending on brand. It can be the simplistic labeling used to make it seem organic and simply made. There are unique aromas that also lend to that experience of it being homely and good for you. Even the store position on the shelf can serve as a natural spot you’d expect to find such a thing. It creates that feeling this is a product we must have and need in our lives.